Home IOJH Journals Socio-Economic Status of Online Shoppers and its Associated Factors in Bangladesh.

Socio-Economic Status of Online Shoppers and its Associated Factors in Bangladesh.


Publisher: Global Journals
Online ISSN: 2249-4588 & Print ISSN: 0975-5853

Author: A H M Kamruzzaman, Shahnaz Rahman, Md. Kariul Islam, Dr. Mohammad Mostafizur Rahman, Md. Mahamudul Alam, Dr. Md. Shukur Ali & SAM Ziaur Rahman Akanda


Background: Now a day, online shopping became easy and most suitable mode for shoppers. The internet has changed the way of consumers store and has rapidly developed into a global perspective. Online shopping has started in Bangladesh, but consumers are not much familiar with the term yet to go online shopping frequently. We have not enough data regarding the socio-economic status and behavior of online shoppers of Bangladesh.
Aim of the study: This study was conducted to evaluate the socio-economic status and behavior of online shoppers in Bangladesh.
Methods: Data from 200 population segments of the Bangladeshi consumers was collected by
self-administrated and structured questionnaire. We employed factor analyses, along with other Exploratory Data Evaluation methods to explain the variance in response.

Keywords: socio-economic status, shoppers, online shopping


In this current study among total of 200 participants, we found the highest 44% (n=89) were from 23-27 years age group. Then 27% (n=54) were from 18-22 years’ age group, 20% (n=39) were from 28- 32 years’ age group the rest 9% (n=18) were from >32 years’ age group. In analyzing the educational status of the participants, we found the highest number of them were under-graduate, who was 39% (n=78). Then 31% (n=62) were graduate and 30% (n=60) were postgraduate. So, the total (100%) online shoppers of this study were educated. In analyzing gender, we found 54% (n=108) participants were male, whereas 46% (n=92) were female. So male was dominating in number here. On the other hand, according to the occupational status of the participants, it was found that the highest number of online shoppers were service holders who were 67 in number, and it was 33.5% among all the participants. Then 24% (n=48) were student, 16.5% (n=33) were self-employed, 11.5% or 12% (n=23) were part-time worker, 8.5% (n=17) were housewife and the rest 6% (n=12) were from some other professions. Besides all of these, in analyzing the economic status (Monthly family income) of the participants, we found the highest 36.5% participants were from 75,000 to 1, 00,000 BDT/month income group. Then 23.5% were from >1, 00,000 BDT/month income group, 22.5% were from 50,000 to 75,000 BDT/month income group, 10.5% were from 25,000 to 50,000 BDT/month income group and only 7% were from <25,000 BDT/month income group. In analyzing the payment mode of the participants we found thatthe highest number of online shoppers pay their product’s prices through ‘cash on delivery’ system, which was 45%. Then 18.5% uses ‘mobile banking’ system, 14.5% uses ‘credit card’, 10% uses ‘debit card’, 6.5% uses ‘bank deposition’ system, and 5.5% uses ‘online fund transfer’ system.



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